Robinhood’s Surge Tied to Meme Stocks and Crypto Boom
Robinhood Markets (HOOD) has surged more than 400% over the past year, capitalizing on bullish equity markets and renewed crypto enthusiasm. The platform's revenue growth stems from increased trading activity, particularly in meme stocks and digital assets, despite early controversies around order halts during volatile squeezes.
Payment for order FLOW remains Robinhood's core revenue driver, with market makers paying to execute customer trades. The firm has expanded into retirement accounts, premium subscriptions, and prediction markets—diversifying beyond its commission-free roots that first attracted millennial and Gen Z investors.